If a Woman Wants to Color Her Hair, There Are

Multiple Choice

If a woman wants to color her hair, there are many products to choose from; most of them are alcohol-based. In order to make use of a________strategy, Clairol developed the first water- based permanent color crème called Hydrience.

A) market development
B) product differentiation
C) product segmentation
D) product development
E) market differentiation