Multiple Choice
Which of the following is the best example of product differentiation?
A) Revlon advertises that its ColorStay lipsticks "won't kiss off" like other kinds of lipstick.
B) Marriott resort hotels provide guests with swimming pools, tennis courts, and a golf course.
C) Kroger's carries Pepperidge Farm products.
D) Cedartown Hardware provides its customers with an inexpensive picture-framing service.
E) Carmike Cinemas charges less for its matinee movies.
Correct Answer:
Verified
Correct Answer:
Verified
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