For the 15th Year in a Row, C&K Caterers Was

Multiple Choice

For the 15th year in a row, C&K Caterers was selected to cater all the luncheons for the Savannah Bridge Club. A different strategy was used when the caterer went after new business And tried to land the contract for the weekly Rotarian lunches. In terms of the business market,
The different strategies required to make each sale was the result of the:

A) size of the customer.
B) customer location.
C) type of product.
D) type of buying situation.
E) benefits desired