Multiple Choice
Canyon Gear designs sportswear for people who "know how utterly indescribable those moments when you're heart is beating from the surge of adrenaline can be." They want to appeal to the adventurer who is "at peace with his inner-most self."Canyon Gear uses________segmentation.
A) geographic
B) life-style
C) product-use
D) usage-rate
E) physiological
Correct Answer:

Verified
Correct Answer:
Verified
Q13: In 1926, the Jell-O Company introduced chocolate
Q14: Advertisers do not often use personality segmentation
Q15: To get our bodies into the physical
Q16: _refers to the proportion of total sales
Q17: If it adopts a strategy of_ ,
Q19: Which of the following is the best
Q20: Jell-O is a brand name recognized by
Q21: A _underlying the demand for watch batteries
Q22: If a woman wants to color her
Q23: For the 15th year in a row,