Before Proctor & Gamble Introduced Its Easy-Up Disposable Training Pants

Multiple Choice

Before Proctor & Gamble introduced its Easy-Up disposable training pants to the European market, it test marketed the new product in Greece and in regions of Scandinavia in order to gauge demand. P&G used test markets as a:

A) sales forecasting tool.
B) method to correlate buying trends.
C) customer sales-composite.
D) market-factor analysis.
E) market share index predictor.