An Advertisement for Preference Permanent Creme-In Hair Color Is Aimed

Multiple Choice

An advertisement for Preference permanent creme-in hair color is aimed at women who have a high self-concept. Its copy entices consumers to use L'Oreal's Preference by saying, "I use nothing but Preference because I'm worth it." This is an example of how advertisers can use________Segmentation.

A) product-use
B) geographic
C) psychographic
D) demographic
E) behavioral