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Revlon Targeted Young Females Between the Ages of 13 and 25

Question 134

Multiple Choice

Revlon targeted young females between the ages of 13 and 25 with its Street Wear makeup. The cosmetics company used colors with names like Schmuts, Drab, Whatever, and Tar for its eye makeup, lipstick, and nail polish to attract this group. Revlon uses________ segmentation.


A) demographic
B) behavioral
C) psychographic
D) geographic
E) psychological

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