DLR Group Is a Company That Designs and Builds Sports

Multiple Choice

DLR Group is a company that designs and builds sports arenas. DLR Group must adapt each plan to the physical location where the arena will be built, the available financing for the arena, and the specific demands of the arena owner, such as placement of the sound system, color schemes, seating arrangements, and concession locations. DLR Group uses:

A) a concentrated segmentation strategy.
B) micromarketing.
C) marketing augmentation.
D) a compressed segmentation strategy.
E) a diversification strategy.