Avon First Marketed Its Skin-So-Soft as a Skin Lotion

Multiple Choice

Avon first marketed its Skin-So-Soft as a skin lotion. Then, when customers started buying it to use as a bug and tick repellent, Avon changed its advertising strategy. Now it promotes Skin- So-Soft for those times when "you can't outrun the mosquitoes."By emphasizing in its ads the benefits customers desired from its products, Avon is using ________segmentation.

A) behavioral
B) geographic
C) usage-type
D) psychological
E) psychographic