Multiple Choice
The ad for Era laundry detergent portrays it as cheaper and just as effective at removing stains as any other brand of detergent. Its manufacturer Procter & Gamble is using a ________strategy to describe Era in relation to all its competitors.
A) market development
B) product penetration
C) positioning
D) diversification
E) targeting
Correct Answer:
Verified
Correct Answer:
Verified
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