The Biggest Drawback Inherent in a Multiple-Segment Strategy Is The

Multiple Choice

The biggest drawback inherent in a multiple-segment strategy is the:

A) potential for economic loss if any single segment declines in market potential.
B) inability to use such a strategy with products that have only seasonal demand.
C) increase in unit costs of production and marketing when multiple segments are targeted.
D) need for a higher sales volume with this approach than with a single-segment approach.
E) way the strategy inhibits the sale of intangible products.