In Order for a Marketer to Use Market-Factor Analysis, He

Multiple Choice

In order for a marketer to use market-factor analysis, he or she must assume:

A) competitors will not have access to the same information sources.
B) future demand for a product is related to the behavior of certain market factors.
C) people will answer the survey honestly.
D) the survey was statistically random.
E) the sample was not biased.