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    Consumer Behavior
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    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    Under Compensatory Evaluation Strategies, a Product's Weakness on One Attribute
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Under Compensatory Evaluation Strategies, a Product's Weakness on One Attribute

Question 29

Question 29

True/False

Under compensatory evaluation strategies, a product's weakness on one attribute may be offset or compensated for by a strong performance on another attribute.

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