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Under This Evaluation Strategy, the Consumer Simply Counts or Adds

Question 30

Multiple Choice

Under this evaluation strategy, the consumer simply counts or adds the number times each alternative is judged favorably in terms of the evaluative criteria. The alternative having the larger number of positive attributes is chosen.


A) Lexicographic
B) Conjunctive
C) Elimination by aspects
D) Simple additive
E) Weighted additive

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