Once You've Carried Out a Sales Training Program, It's Essential

Multiple Choice

Once you've carried out a sales training program, it's essential to evaluate its effectiveness and determine how well you've met your overall objectives and specific goals for the program. The __________________ level evaluation measures changes in behavior as a result of the training, e.g., are trainees using their new attitudes, knowledge, and skills on the job?

A) reaction
B) learning
C) behavior
D) results