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Once You've Carried Out a Sales Training Program, It's Essential

Question 13

Multiple Choice

Once you've carried out a sales training program, it's essential to evaluate its effectiveness and determine how well you've met your overall objectives and specific goals for the program. The __________________ level evaluation measures changes in behavior as a result of the training, e.g., are trainees using their new attitudes, knowledge, and skills on the job?


A) reaction
B) learning
C) behavior
D) results

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