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  3. Study Set
    Sales Force Management
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    Exam 3: Customer Relationship Management Crm and Building Partnerships
  5. Question
    __________ Occurs When Both Buyer and Seller Are Committed to Each
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__________ Occurs When Both Buyer and Seller Are Committed to Each

Question 36

Question 36

Multiple Choice

__________ occurs when both buyer and seller are committed to each other and avoid behaviors that may damage the relationship.


A) vertical integration
B) customer retention
C) strategic partnerships
D) mutual loyalty

Correct Answer:

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