Give an Example of Co-Branding and Explain the Role It

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The Answer is A good example of co-branding is New Belgium Brewing and Ben & Jerry's co-branding that resulted in ice cream inspired beers like Chocolate Chip Cookie Dough Ale. Both companies are registered Beneficial or "B Corporations" and are committed to benefitting society and their shareholders. This agreement is an opportunity to shape the ways that customers feel about both brands and draw attention to important environmental issues. The important consideration here is "fit," as these two brands complement each other.

Give an Example of Co-Branding and Explain the Role It

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Give an Example of Co-Branding and Explain the Role It

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Correct Answer:VerifiedShow Answer

Correct Answer:
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