Describe the McDonald's Product Mix and Explain How This Mix

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The Answer is A product mix is the total range of products offered for sale by a company. Each appeals to a particular segment and, collectively, the mix differentiates the company from its competition. McDonald's appeals to many segments and offers products to meet many diversified needs. Happy Meals are directed to children with smaller portions and the addition of a toy with each purchase. Free coffee refills for in-restaurant dining caters to seniors that meet at McDonald's in the mornings for social reasons. The introduction of healthier choices, salads, deli sandwiches, and so on are targeted to the more health-conscious parents. You could divide the mix by the various kinds of meals and snacks.

Describe the McDonald's Product Mix and Explain How This Mix

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Describe the McDonald's Product Mix and Explain How This Mix

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Correct Answer:VerifiedShow Answer

Correct Answer:
Verified