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  2. Topic
    Business
  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 6: Segmentation, Positioning, and Branding
  5. Question
    Selecting One or More Market Segments and Developing a Strategy
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Selecting One or More Market Segments and Developing a Strategy

Question 2

Question 2

Multiple Choice

Selecting one or more market segments and developing a strategy for each is called


A) mass marketing
B) target marketing
C) differentiated marketing
D) core marketing
E) psychographic profile marketing

Correct Answer:

verifed

Verified

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