Multiple Choice
Concentrated marketing is used because
A) risks are lower than normal
B) Operating economies can be achieved through specialization in production, distribution and promotion.
C) markets are fairly homogenous
D) its audience falls into several identifiable segments
E) It allows production of the offering "on demand"
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Selecting one or more market segments and
Q3: Segmentation of a museum audience segmented into
Q4: The method of target marketing which focuses
Q5: What criteria should be used against which,
Q6: Identify and explain the six characteristics market
Q7: Describe the steps in market segmentation, targeting
Q8: Describe the four strategic choices for how
Q9: Which of the following is an inferred
Q10: Sometimes mass marketing is used in favor
Q11: What does effective positioning involve?