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  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 6: Segmentation, Positioning, and Branding
  5. Question
    Segmentation of a Museum Audience Segmented into Family Memberships, Members
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Segmentation of a Museum Audience Segmented into Family Memberships, Members

Question 3

Question 3

Multiple Choice

Segmentation of a museum audience segmented into family memberships, members, frequent and infrequent attendees is based on:


A) loyalty status
B) usage rate
C) Status Change
D) Complex General Objective measures
E) Lifestyles analysis

Correct Answer:

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