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    Business
  3. Study Set
    Principles of Customer Relationship
  4. Exam
    Exam 4: Organization and CRM
  5. Question
    What Can a Company Do to Ensure a Successful CRM
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What Can a Company Do to Ensure a Successful CRM

Question 7

Question 7

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What can a company do to ensure a successful CRM initiative when two of itsbusiness units compete for the same customers?

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Both units should see the value in a con...

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