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    Principles of Customer Relationship
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    Exam 10: Marketing Strategy and CRM
  5. Question
    Satisfaction Is Said to Have an Asymmetric Impact on Variables
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Satisfaction Is Said to Have an Asymmetric Impact on Variables

Question 5

Question 5

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Satisfaction is said to have an asymmetric impact on variables such as loyalty, profits, and word-of-mouth. What does this mean?

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Regarding word of mouth, nearly all rese...

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