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    Business
  3. Study Set
    Principles of Customer Relationship
  4. Exam
    Exam 10: Marketing Strategy and CRM
  5. Question
    Why Is Acquisition a Necessary Part of the CRM Strategy
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Why Is Acquisition a Necessary Part of the CRM Strategy

Question 4

Question 4

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Why is acquisition a necessary part of the CRM strategy cycle? What steps should be taken to insure an acquisition strategy is implemented successfully?

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Because companies can lose 20 to 40% or ...

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