Which of the Following Is the Most Effective Method for Determining

Multiple Choice

Which of the following is the most effective method for determining whether your sales training program affected sales force behaviors?

A) Conduct a study of the salespeople to determine satisfaction levels of the training content.
B) Have the salespeople take a test to determine retention rates of the topics covered.
C) Have the salespeople take a skills-based test to determine retention of the selling skills that were covered.
D) Observe salespeople in front of customers. All of the above are effect for determining whether the training affected behaviors.