Multiple Choice
Sales performance evaluation is essentially a comparison of:
A) sales force goals and objectives to actual achievements in the field.
B) sales force goals to actual objectives in the field.
C) sales force goals and objectives to anticipated achievements in the field.
D) sales force goals and objectives to past achievements in the field.
E) sales force goals to past objectives in the field.
Correct Answer:

Verified
Correct Answer:
Verified
Q28: Outcome evaluation systems are recommended in industries
Q29: Sales and cost data can be combined
Q30: Behavioral measures are recommended when the sales
Q31: Industry sales figures and standards are useful
Q32: The 80-20 principle suggests that marketing efforts
Q34: Behavioral based control systems are primarily concerned
Q35: Cost-of-goods-sold figures should not be used in
Q36: Which of the following is <b>not</b> part
Q37: One problem with using sales results in
Q38: The gross margin percentage achieved by salespeople