You Are the Sales Manager of a Large Company That

Multiple Choice

You are the sales manager of a large company that produces and distributes fresh baked bread to grocery stores. You have a sales staff of 83 field reps. Which of the following methods would be best suited to maximize your information gathering process?

A) review of the expense accounts (gasoline receipts and so forth) submitted by your field reps.
B) initiate a system of daily call reports.
C) use the bakery department records to monitor the sampling activities of the sales force.
D) periodically travel with the field reps.
E) capital market structure.