Multiple Choice
Which of the following statements pertaining to the SERVQUAL scale is incorrect?
A) The SERVQUAL dimensions were obtained through extensive focus groupinterviews
B) SERVQUAL is a 44-item scale
C) SERVQUAL consists of five service quality dimensions
D) SERVQUAL compares perceptions to what a customer should expect from afirm the delivers high-quality services.
E) The smaller the gap score for each of the service quality dimensions, the lowerthe level of service quality provided.
Correct Answer:

Verified
Correct Answer:
Verified
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