Multiple Choice
Which of these statements is true about customer relationship management?
A) It involves linking all processes of the company from its customers through its suppliers.
B) It tries to convince potential customers to buy,even if the seller knows that the customer and product are mismatched.
C) It is used more by sales-oriented firms than market-oriented firms.
D) It is most extensively used by production-oriented firms.
Correct Answer:
Verified
Correct Answer:
Verified
Q1: A company that sets its goals and
Q2: A sales-oriented firm:<br>A)carefully identifies market segments.<br>B)extensively uses
Q3: Relationship marketing assumes that many consumers and
Q3: Discuss the elements needed to implement successful
Q4: The societal marketing orientation extends the marketing
Q7: A company that sets its goals and
Q8: Which of the following statements is true
Q9: Which of the following is a difference
Q10: Consumer's expectations of doing new things with
Q11: A market-oriented firm:<br>A)defines its mission in terms