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    Business
  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 8: Innovation and New Product Strategy
  5. Question
    The Traditional Method of Market Testing Helps Eliminate the Risk
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The Traditional Method of Market Testing Helps Eliminate the Risk

Question 1

Question 1

True/False

The traditional method of market testing helps eliminate the risk present in simulated tests of competitor exposure.

Correct Answer:

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