What Is Proactive Cannibalization and What Is the Strategic Logic

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The Answer is Proactive cannibalization consists of the pursuit of a deliberate,ongoing strategy of developing and introducing new products that attract the buyers of a company's existing products.The strategic logic of this concept is offering buyers a better solution to a need currently being satisfied.Executive resistance to cannibalization is driven by the belief that it is unproductive for a company to compete with its own products and services.Nonetheless,the reality is that changes in market requirements and customer value opportunities will result in competitor threats for existing products and technologies.

What Is Proactive Cannibalization and What Is the Strategic Logic

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What Is Proactive Cannibalization and What Is the Strategic Logic

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