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    International Business Study Set 1
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    Exam 15: Licensing, Franchising, and Other Contractual Strategies
  5. Question
    A Cross-Border Contractual Relationship Provides the Focal Firm with ________
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A Cross-Border Contractual Relationship Provides the Focal Firm with ________

Question 39

Question 39

Multiple Choice

A cross-border contractual relationship provides the focal firm with ________ over the foreign partner.


A) a low level of control
B) a moderate level of control
C) a high level of control
D) seldom any control

Correct Answer:

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