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    Exam 19: Evaluation of Effectiveness
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    In Business-To-Business Advertising, the Number of Leads That Turn into Customers
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In Business-To-Business Advertising, the Number of Leads That Turn into Customers

Question 23

Question 23

Multiple Choice

In business-to-business advertising, the number of leads that turn into customers who make a purchase is called ________.


A) conversion
B) recruitment
C) turnover
D) attrition
E) advocacy

Correct Answer:

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