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  3. Study Set
    Advertising and IMC Principles
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    Exam 19: Evaluation of Effectiveness
  5. Question
    Even Though Advertising Is Complex, Most Practitioners Believe That Advertising
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Even Though Advertising Is Complex, Most Practitioners Believe That Advertising

Question 18

Question 18

True/False

Even though advertising is complex, most practitioners believe that advertising effects can be reduced to a single score.

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