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    Advertising and IMC Principles
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    Exam 19: Evaluation of Effectiveness
  5. Question
    Which of the Following Is a Measurement Dimension That Reveals
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Which of the Following Is a Measurement Dimension That Reveals

Question 19

Question 19

Multiple Choice

Which of the following is a measurement dimension that reveals the hidden structure of audience attention to moving pictures?


A) eye tracking
B) concept testing
C) content analysis
D) wave analysis
E) flow of attention

Correct Answer:

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