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    Advertising and IMC Principles
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    Exam 19: Evaluation of Effectiveness
  5. Question
    Which Type of Testing Takes Place While the Advertising Is
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Which Type of Testing Takes Place While the Advertising Is

Question 21

Question 21

Multiple Choice

Which type of testing takes place while the advertising is actually running?


A) diagnostic
B) concept testing
C) moment-by-moment tests
D) optimization testing
E) concurrent testing

Correct Answer:

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