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  2. Topic
    Business
  3. Study Set
    Advertising and IMC Principles
  4. Exam
    Exam 19: Evaluation of Effectiveness
  5. Question
    Name and Describe the Four Types of Research Used in Evaluating
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Name and Describe the Four Types of Research Used in Evaluating

Question 16

Question 16

Essay

Name and describe the four types of research used in evaluating the effectiveness of advertising and other elements of an IMC campaign.

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There are four types of research used in...

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