Multiple Choice
Both Nestlé and Cadbury determined that a liquid chocolate confection would be one way to address the issue of India's hot weather.This is an example of:
A) differentiated target marketing.
B) standardized global marketing.
C) competitive global marketing.
D) target benefit marketing.
E) product-market decision
Correct Answer:

Verified
Correct Answer:
Verified
Q50: For products whose price is low enough,population
Q51: After evaluating identified segments,decisions have to be
Q52: Campbell Soup is making significant inroads into
Q53: Assume that the market segment is judged
Q54: Due to globalization,"it is a small world
Q56: Marketers know that Russians consume a great
Q57: Positioning refers to the act of:<br>A)determining what
Q58: Sweden's smaller population explains why IKEA,and Ericsson
Q59: The basis for global marketing expert David
Q60: What are the major differences between global,foreign,and