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Both Nestlé and Cadbury Determined That a Liquid Chocolate Confection

Question 55

Multiple Choice

Both Nestlé and Cadbury determined that a liquid chocolate confection would be one way to address the issue of India's hot weather.This is an example of:


A) differentiated target marketing.
B) standardized global marketing.
C) competitive global marketing.
D) target benefit marketing.
E) product-market decision

Correct Answer:

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