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    Business
  3. Study Set
    Principles of Marketing Study Set 1
  4. Exam
    Exam 12: Personal Selling and Sales Promotion: Creating Value in Relationships
  5. Question
    Rather Than Creating Only Short-Term Sales or Temporary Brand Switching,________
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Rather Than Creating Only Short-Term Sales or Temporary Brand Switching,________

Question 9

Question 9

Multiple Choice

Rather than creating only short-term sales or temporary brand switching,________ should help to reinforce the product's position and build long-term customer relationships.


A) sales promotions
B) promotion clutter
C) samples
D) trade promotions
E) publicity

Correct Answer:

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