A Company Can Unite Its Marketing and Sales Functions Through

Multiple Choice

A company can unite its marketing and sales functions through all of the following activities EXCEPT ________.

A) assigning a telemarketer the task of visiting a customer
B) arranging joint meetings to clarify all aspects of communication
C) appointing a chief customer officer to oversee both departments
D) having a salesperson preview ads and sales-promotion campaigns
E) sending brand managers on sales calls with a salesperson