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Most Portfolio Analysis Methods Evaluate SBUs on Two Dimensions, Namely

Question 23

Multiple Choice

Most portfolio analysis methods evaluate SBUs on two dimensions, namely ________ and ________.


A) market share; strength of the SBU's position
B) market or industry growth rate; market or industry attractiveness
C) market or industry attractiveness; strength of the SBU's position in that market or industry
D) market growth rate; profits
E) market penetration; market development

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