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In the BCG Approach, ________ Are High-Share, High-Growth Businesses or Products

Question 22

Multiple Choice

In the BCG approach, ________ are high-share, high-growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ________.


A) cash cows; stars
B) question marks; dogs
C) stars; question marks
D) stars; cash cows
E) dogs; cash cows

Correct Answer:

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