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Acme, Inc, Has Modified the Distribution Process of Its Widgets and and Gadgets

Question 27

Multiple Choice

Acme, Inc., has modified the distribution process of its widgets and gadgets in order to tap into the Eastern European market. Acme is likely following a ________ strategy.


A) market penetration
B) market development
C) diversification
D) harvesting
E) product development

Correct Answer:

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