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In Many Instances,marketing Managers Try to Ensure That There Is

Question 17

Multiple Choice

In many instances,marketing managers try to ensure that there is a sense of excitement (or enjoyment) associated with a market offering and the marketing communication used.Which of the following factors is a key to creating excitement?


A) experiential involvement
B) emotional involvement
C) interactivity
D) All of the above.
E) A and B only.

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