Multiple Choice
All of the following are accurate descriptions of modern marketing today,EXCEPT which one?
A) Marketing is the creation of value for customers.
B) Marketing is managing profitable customer relationships.
C) Selling and advertising are synonymous with marketing.
D) Marketing involves satisfying customers' needs.
E) Marketing is used by for-profit and not-for-profit organisations.
Correct Answer:

Verified
Correct Answer:
Verified
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