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  3. Study Set
    Principles of Marketing Study Set 1
  4. Exam
    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    A Marketing Organisation's ________ Proposition Is the Set of Benefits
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A Marketing Organisation's ________ Proposition Is the Set of Benefits

Question 13

Question 13

Short Answer

A marketing organisation's ________ proposition is the set of benefits or values it promises to deliver to consumers to satisfy their needs.

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