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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
  5. Question
    In the Boston Consulting Group Approach,________ Provide(s)a Measure of Market
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In the Boston Consulting Group Approach,________ Provide(s)a Measure of Market

Question 152

Question 152

Multiple Choice

In the Boston Consulting Group approach,________ provide(s) a measure of market attractiveness.


A) relative market share
B) annual sales or profits
C) resource utilisation
D) market growth rate
E) capital investment

Correct Answer:

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