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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
  5. Question
    The Marketing Department Alone Cannot Produce Superior Value for Customers
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The Marketing Department Alone Cannot Produce Superior Value for Customers

Question 157

Question 157

True/False

The marketing department alone cannot produce superior value for customers.

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