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  3. Study Set
    Principles of Marketing Study Set 1
  4. Exam
    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
  5. Question
    In the BCG Matrix,income from ________ Can Be Used to Help
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In the BCG Matrix,income from ________ Can Be Used to Help

Question 153

Question 153

Multiple Choice

In the BCG matrix,income from ________ can be used to help finance the company's question marks and stars.


A) dogs
B) SBUs
C) cash cows
D) sales revenue
E) overseas operations

Correct Answer:

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