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    Principles of Marketing Study Set 1
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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
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    Alternative Evaluation Is the Process by Which People Select,organise and Interpret
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Alternative Evaluation Is the Process by Which People Select,organise and Interpret

Question 162

Question 162

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Alternative evaluation is the process by which people select,organise and interpret information to form a meaningful picture of the world.

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